Making Rounds
Harnett Health completes rebranding in final step to joining Cape Fear Valley Health
In the fall, there were some signs of change in Harnett County as all of the former Harnett Health facilities received new signage and new names as part of a rebranding campaign. The rebranding campaign was the final step in the process that began in 2021, when Harnett Health joined Cape Fear Valley Health.
“The exceptional care our patients in Harnett County receive remains our top priority, and we are proud to continue delivering it with the same dedicated team of professionals they know and trust,” said Cape Fear Valley Health CEO Michael Nagowski. “What changed was the continued expansion and enhancement of services in Harnett County under the Cape Fear Valley Health brand, as well as facility names, as the Cape Fear Valley brand replaced all the older Harnett Health signage and names.”
In almost all of the cases, the name changes were minor and should feel very familiar to patients. Several clinics that had opened not long before the rebranding in Harnett County already had “Cape Fear Valley” in their name.
“The names are nearly the same as they were before, now they’ll just say ‘Cape Fear Valley Health’ instead of ‘Harnett Health,’” said Cory Hess, who was President of Harnett Health at the time. “Our employees and internal systems like Epic have already joined under Cape Fear Valley’s naming and branding, so we’re excited to finalize this process.”
Harnett Health was previously partnered with Cape Fear Valley under a management agreement for seven years before officially joining the health system in 2021. The partnership allowed Harnett Health to stabilize operations, expand services and streamline operations and technology.
Since joining in 2021, Cape Fear Valley Health has expanded care with new clinics for Family Medicine, Internal Medicine, Heart and Vascular, Neurology and Orthopedic services, and the new Cape Fear Valley Health Pavilion – Lillington. The Pavilion in Lillington includes the new Cape Fear Valley Cancer Center – Lillington as well as General Surgery; Ear, Nose and Throat; Heart and Vascular Specialists; Neurology; Orthopedics and Sports Medicine; Rheumatology; Pharmacy and Podiatry.