Cape Fear Valley Wins National Advertising Awards

Cape Fear Valley’s Marketing & Outreach Department has won seven awards for entries into the 25th Annual Healthcare Advertising Awards competition, sponsored by Healthcare Marketing Report magazine.

A gold award was bestowed for Cape Fear Valley’s Joint Replacement Club patient handbook, created by Donnie Byers, Public Relations Coordinator.

Three bronze medals were awarded for outdoor billboard advertisements, radio commercials and magazine advertisements highlighting Cape Fear Valley’s affiliation with Cleveland Clinic. The ads were created in conjunction with RIGGS, a Columbia, SC, based advertising agency. A fourth bronze medal was awarded for a recruitment direct mail piece called Casino Night, created by Bryan Huffman, Marketing Coordinator.

Two merit awards were also given for a Cleveland Clinic affiliation television commercial, created by RIGGS, and the L.B. Floyd Friends of Children’s Classic golf tournament sponsor packet, created by Jason Brady, Marketing Coordinator.

A record 4,400 entries were submitted to this year’s national Healthcare Advertising Awards competition, the oldest, largest and most widely respected healthcare advertising awards competition in the nation. It is held by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.

A national panel helped judge the entries, based on their creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.

In all, gold awards were bestowed to 403 entries, silver awards went to 362 entries and bronze awards went to 328 entries. A complete list of all the winners can be seen at www.hmrpublicationsgroup.com.